Prof. Dr. Damir Prugovecki
Professor of Digital Transformation Management — President
About Damir
Damir Prugovecki is Professor of Digital Transformation Management at the DBU and Program Director for the Digital Business Management degree program. After studying business administration at the University of Mainz, he worked at several management consultancies. He earned his doctorate at the Chair of Organisation, HR and Information Management at Saarland University, founded a start-up, and most recently served as Managing Director of a Shared Service Centre at a mid-sized company.
Academic positions
Since 2019 Professor of Digital Transformation Management, President of Digital Business University of Applied Sciences GmbH Berlin Since 2019 Lecturer at Hochschule der Medien Stuttgart
Academic education and degrees
2011 Doctorate (Dr.) Business Administration Saarland University, Saarbrücken 2006 Diplom-Kaufmann (German Master’s equivalent) Business Administration Johannes Gutenberg University, Mainz
Professional positions before joining the DBU
2013–2018 Various positions, most recently Managing Director MELO Group of Companies 2010–2013 Family business Founding of a startup 2007–2010 Management Consultant IBM Deutschland GmbH 2006–2007 Management Consultant Capgemini Deutschland GmbH 2003–2006 Working student Deutsches Aktieninstitut e.V.
Research interests
Digital Economy Digital Transformation E-Commerce
Current projects
Development and design of innovative continuing-education formats Development and delivery of competency training programs for corporate clients
Publications — books and monographs
Prugovecki, D. (2011), Demerger und ihre Operationalisierung. Eine empirische Untersuchung von Demerger-Erfolgsfaktoren (doctoral dissertation).
Publications — other publications
Prugovecki, D., Kuhn, A., Kachel, P. (2004), Aktie versus Rente – Aktuelle Renditevergleiche zwischen Aktien und festverzinslichen Wertpapieren (study of the Deutsches Aktieninstitut, vol. 26).
